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From our perspective it looked as though they only had quilting fabric and licensing/character type fabrics. Had it not been for a very affable, eager and humorous sales rep we may have kept walking. He looked kind of like this guy. He made us an offer we couldn’t refuse…
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Next we needed buttons…we needed the perfect blingy button, not too big, not too small but just right. In spite of the overwhelming plethora of choices we could not find what we needed.
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• Find a trade show as close to home as possible…no need to pay more than necessary for your first experience...unless of course it is in Vegas.
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• If you do not have all your ducks in a row yet (translation: AMATEUR) then see if you can attend the trade show as a representative of a company that is not an amateur. If you ask VERY NICELY I am sure they will be more than happy to accommodate you. Be sure to represent them with the utmost professionalism. We were honored to represent Pattycakes Kids...an awesome place to find that perfect outfit or have a princess tea party.
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• If someone is nice enough to allow you to ride their coat tails (Patty Zimmer you ROCK!!!) then make sure you DO NOT make a purchase using their credentials unless they have given you prior approval. In the end it all comes down to the tax burden and who is going to carry it. When we sat down to make our first wholesale purchase we made it very clear that we were a new business and in the process of getting our paperwork. The vendors and exhibitors were more than happy to help us with our order; HOWEVER, our order would not be shipped until they had the required information from us.
• Be laser focused (like Natalie)! Be perfectly clear in your own mind as to why you are there…do not get distracted (like Carrie) by all of the options. We stepped through the doors knowing exactly what we wanted and did not leave until we had conquered! It helps to preview the exhibitor booth layout online so you don't waste time wandering around searching for your favorite designer.
• Our smokin’ deal with David Textiles is a perfect example of what happens when you wait until the last day and hour of the Expo to make your move. Many exhibitors will be more likely to negotiate in the 11th hour. Remembering that we are AMATEURS, we did not plan that, we just got lucky.
• Finally, have a blast…we laughed so hard at ourselves and how lame we were!